
Our jewellery showcase helps you find and create your very own masterpiece.
All prices exclude VAT and Courier. Confirmation of quote and payment options will be sent after submitting the inquiry form.

Since 1949, The Bell Family have been at the forefront of Integrity & Trust when selecting beautiful Diamond Rings. Three Generations of Quality Craftsmanship at fiercely competitive pricing, is part of the reason tens of thousands of happy couples and their own children have dealt with Bell’s.
Bell’s is situated in East London, in the Eastern Cape of South Africa. The staff complement consists of internationally trained Diamond & Design Specialists who put in the time to assure 100% Quality Control & guaranteed satisfaction.
Bell’s use the latest state-of-the-art 3D technology & computer graphic systems, to seamlessly bring her ring into creation.
Introducing the incredible new Showcase range, The Bell’s have pleasure in bringing 1000’s of new styles to your doorstep wherever couriers reach internationally, within a short period of time.
We look forward to hearing from you & holding your hand in this exciting adventure. Our motto is HER Style, HIS Budget.

Integrity and Trust

Quality Craftsmanship

Latest Technology

Once you’ve found your perfect piece of jewellery we will send confirmation of your quote and an invoice via email. Payment for all purchases can be made using one of the following payment methods below.

All prices exclude VAT and Courier. Confirmation of quote and payment options will be sent after submitting the inquiry form.

Looking for the Perfect Ring or want to create your own? Explore our jewellery showcase and submit the inquiry (enquiry) form for a fixed quote.
You can also attach your image and email us on:


RETAIL SHOP AT VINCENT PARK CENTRE, DEVEREUX AVENUE, EAST LONDON