Looking for something truly unique? It’s simple. Explore our showcase below, with over 100 000 unique items, and build your own custom piece! We look forward to holding your hand in this exciting adventure. HER Style, HIS Budget.


Simply add your favourite piece to your inquiry cart for a fixed quote to be emailed to you.


CLICK HERE TO CREATE YOUR OWN MASTERPIECE



Looking for something truly unique? It’s simple. Explore our showcase below, with over 100 000 unique items, and build your own custom piece! We look forward to holding your hand in this exciting adventure.
HER Style, HIS Budget.

Simply add your favourite piece to your inquiry cart for a fixed quote to be emailed to you.


CLICK HERE TO CREATE YOUR OWN MASTERPIECE

  • YOU DREAM IT, YOU DESIGN IT
  • OVER 100 000 JEWELLERY items
  • BUILD YOUR PERFECT RING WITH US
  • YOU DREAM IT, YOU DESIGN IT
  • SHOP OVER 100 000 PIECES OF JEWELLERY
  • BUILD YOUR PERFECT RING WITH US


Our jewellery showcase helps you find and create your very own masterpiece.



All prices exclude VAT and Courier. Confirmation of quote and payment options will be sent after submitting the inquiry form.



Since 1949, The Bell Family have been at the forefront of Integrity & Trust when selecting beautiful Diamond Rings. Three Generations of Quality Craftsmanship at fiercely competitive pricing, is part of the reason tens of thousands of happy couples and their own children have dealt with Bell’s.

Bell’s is situated in East London, in the Eastern Cape of South Africa. The staff complement consists of internationally trained Diamond & Design Specialists who put in the time to assure 100% Quality Control & guaranteed satisfaction.

Bell’s use the latest state-of-the-art 3D technology & computer graphic systems, to seamlessly bring her ring into creation.

Introducing the incredible new Showcase range, The Bell’s have pleasure in bringing 1000’s of new styles to your doorstep wherever couriers reach internationally, within a short period of time.

We look forward to hearing from you & holding your hand in this exciting adventure. Our motto is HER Style, HIS Budget.

Integrity and Trust

Quality Craftsmanship

Latest Technology

Once you’ve found your perfect piece of jewellery we will send confirmation of your quote and an invoice via email. Payment for all purchases can be made using one of the following payment methods below.


If you wish to pay via direct EFT we will send you our banking details. Add our details to your list of internet banking beneficiaries and then transfer the order amount electronically. Once your transaction is completed, you will need to email us the receipt as proof of payment. Depending on which bank you’re with, payment verification could take up to three business days.






All prices exclude VAT and Courier. Confirmation of quote and payment options will be sent after submitting the inquiry form.


Looking for the Perfect Ring or want to create your own? Explore our jewellery showcase and submit the inquiry (enquiry) form for a fixed quote.

You can also attach your image and email us on:

donbell@bellsjewellers.co.za

Dream it, design it!
Bells diamond ring

RETAIL SHOP AT VINCENT PARK CENTRE, DEVEREUX AVENUE, EAST LONDON